Don’t Leave Money on the Table: Why Nearly 75% of Sellers Choose to Renovate Before Listing
In today’s competitive housing market, simply putting a “For Sale” sign in the yard is no longer enough to guarantee top dollar. Buyers are looking for “move-in ready” or “turnkey” properties, and the data proves that preparation is the key to profit.
Research shows that an astonishing 72% of sellers complete at least one home improvement project before listing their property. Why? Because selling a home “as-is”—especially one that needs significant repairs—usually results in a sale price 10% to 20% below market value. For homes with major structural issues, that discount can be over 50%. The reality is that the vast majority of traditional buyers lack the budget, desire, or time to take on a fixer-upper.
If you want to join the 72% of successful sellers who maximize their profit, you must understand where to focus your efforts. Experts suggest prioritizing projects with the highest return on investment (ROI), such as a garage door replacement (with an estimated ROI near 194%), a steel entry door, or a minor kitchen facelift. Even low-cost fixes like interior painting and professional home staging—which can boost offers by 1% to 10%—play a critical role in attracting a wider buyer pool and securing a smooth appraisal. After all, significant defects can stop a buyer from securing essential financing like FHA or VA loans.
The Challenge: Finding the Time and Cash to Renovate Before Listing
We know what you’re thinking: I don’t have the cash to fund these updates, and I don’t want the headache of managing contractors.
You shouldn’t have to choose between maximizing your profit and preserving your sanity.
The Solution: Icon’s Premier Pro Listing Packages
Ronny Wilson is proud to introduce the Premier Pro Listing Packages, designed to eliminate the common hurdles of pre-listing renovation and unlock your home’s full market potential.
With our Premier Pro Packages, you get:
- Up to $100,000 Interest-Free Loan: Access the capital you need for those high-ROI updates—from fresh flooring to a full kitchen refresh—with zero interest. The loan is repaid only when your home sells.
- Total Project Management: Forget the stress of sourcing bids and managing timelines. Ronny’s expert team manages the entire process: design consultation, contractor selection, construction oversight, and professional staging.
- Seamless Market Launch: We coordinate the rehabilitation, staging, and listing date to ensure a stunning, market-ready debut that drives maximum buyer interest and secures the highest possible price.
Don’t sell for less than your home is worth. Let Ronny Wilson turn your deferred maintenance into maximum profit. Contact me today to learn how our Premier Pro Listing Packages can transform your sale.
