About Us

More than a broker: your strategic partner in real estate

With over 25 years of hands-on experience as a real estate developer, investor, and broker in King County, I’ve built a practice centered on a single belief: removing barriers is the key to unlocking opportunity.

My Story

The mentor I wish I'd had

When I started in real estate, I looked for someone who could tell me which lessons I didn’t have to learn the hard way. I didn’t find them. So every time I figured something out, I wanted to share it. The teaching instinct showed up before the business plan did.

That’s why I’m a Managing Broker at Icon Real Estate Group, not just a producer. Why I founded Elevate Coaching, a collective working across business, sports, and well-being. And why my partner Greg Ayala and I built Premier Pro Construction: a contractor built specifically to help homes sell faster and for more, using a formula I’d proven on my own flips.

The formula is simple. Identify the high-return areas of a specific home in a specific micro-market. Move fast. Don’t burn the seller’s time or money on work that doesn’t pay back. The Premier Listing Program is that formula, productized, for sellers who’d rather not learn it the hard way.

I want my clients and my brokers to skip steps. That’s why this exists.

What Sets Us Apart

An ecosystem built for your success

What truly sets my practice apart is the integrated network I’ve built to serve your every need. This isn’t just about a single transaction. It’s about providing a comprehensive support system that simplifies complexity and maximizes your financial outcome.

Strategic brokerage

As your broker, I bring a data-driven approach to every decision. Using proprietary tools like our Net Proceeds Calculator, we model the financial impact of every choice, ensuring your strategy is designed for maximum equity.

Integrated construction

Through our sister company, Premier Pro Construction, we eliminate the stress of pre-sale preparations. Clients gain VIP access for fast-tracked projects, from minor repairs to full-scale renovations, often funded by our interest-free financing options.

A culture of mentorship

Icon Real Estate Group was founded on the principle of collaboration, not competition. We operate as a team of dedicated professionals who share a growth mindset, ensuring you benefit from our collective knowledge and unwavering support.

Core Principles

My guiding philosophy

My approach to business is inseparable from my approach to life. These core principles are the foundation of every client relationship and every strategy we build together.

Be learning-based, not knowing-based

True expertise comes not from claiming to have all the answers, but from an obsessive commitment to learning. The market is always evolving, and so are we. This humility and relentless drive for growth ensure we are always bringing the most current and effective strategies to the table for you.

Always start with the end in mind

A successful journey requires a clear destination. We begin every partnership by deeply understanding your goals. Whether you’re selling, buying, or investing, we craft a purposeful plan that aligns every action with your desired outcome, ensuring there are no wasted steps.

You either win or you learn

I don’t believe in failure. Setbacks are simply opportunities to learn, adapt, and improve. As long as we gain insight and apply that lesson to move forward, we are always making progress. This resilient mindset allows us to navigate any challenge with confidence and creativity.

Our Team

The people behind the process

While I lead the strategy, success is a team effort. At Icon Real Estate Group, we are a collective of high-character professionals dedicated to serving our community and our clients with integrity. I am not just a broker; I am a mentor, a coach, and a leader who believes in investing in people. Our culture is built on the idea that by elevating each other, we provide an unparalleled experience for you. We are partners in your success, committed to providing guidance, support, and results that you can trust.

Get started

Let's build your strategy

Your real estate goals deserve more than a one-size-fits-all approach. They deserve a strategic partner who can provide clarity, remove barriers, and guide you with experience and integrity. If you’re ready to have a different kind of conversation about your property, let’s connect.